Our Approach
Needs-Based Methodology
Our services-mixis needs-based and flexible, determined entirely by a business’s needs. Each of our engagements is custom-designed to deliver a specific measurable result.
Our evaluation process starts with two simple questions:
1. What can be done better? (Operations & Financials)
Operations
Sustained success is built upon effective and efficient operations. From Marketing/Sales to HR and IT, we take a detailed approach to understanding our client’s business and how they contribute to the overall company. Process improvements helps productivity and profitability.
We breakdown Internal Processes into 4 component parts:
Operations Management (Supply, Production, Distribution, Risk Management)
Customer Management (Selection, Acquisition, Retention, Growth)
Innovation Processes (Opportunity Identification, R&D, Design & Development, Launch)
Regulatory and Social Processes (Environment, Safety and Health, Employment, Community)
Financials
The right investments today can bear fruit tomorrow. We help our clients take a long term view of their company and focus their resources in areas that will provide the most benefit in the future. The most effective mechanism contributing to the success of an organization is the optimization of Income and expenses in budget planning. Our objective is the alignment of our client’s financial position with the strategies and needs of their business in order to create long-term value.
The following areas need special attention when considering the future:
Identify business risk
Identify expense reduction areas
Identify areas for future growth
Align strategic planning with financial management
Evaluate debt or equity investment opportunities
Resolve solvency and liquidity issues
2. What can be done differently? Strategy
“Vision without action is a daydream. Action without vision is a nightmare” –Japanese Proverb
What does the future of your business look like? It’s an important question that’s all too often left unanswered. Do you have a vision for where your business could be?
Without the right strategic planning, how much of that future will be left up to chance or outside forces?
Regardless of if your goals are short or long-term, we will help you define the future of your business. Even more than that, let’s say you want to get from point A to point B, but you don’t know where point B is, we can help.
Our software platform provides analysis, competitive positioning, and metric tracking so our clients have the tools and resources to understand their present and plan for their future.
Measurable Deliverables (Results)
Results matter. We use metrics that matter to our clients, those that will directly help their business (the top and bottom line).
Goal Planning
As advisors, we like to develop long-term partnerships with our clients in order to guide them through opportunities and obstacles they may face during an important time in their life-cycle. From our experience, growing is a marathon and not a sprint.
Expert-Systems Applications
As part of our long-term partnerships with clients, we offer an integrated software platform (Guruplus) that takes a lot of uncertainty and informational disorganization out of both the day to day and long term planning of the business. The software can also provide analytical guidance on business, pricing and marketing plans.
GURUPLUS SOFTWARE SOLUTIONS
SALES PLANS
Formulate you sales strategy and tactics
Analyze your potential through a structured process that defines your SWOT
Plan strategies around your strengths
Monitor metrics that provide feedback on the success of your strategy and will help to change tactics when needed
BUSINESS PLANS
Investor Financing
Internal Planning
Bank Financing
PRICING PLANS
The price of any good or service is what a buyer will pay for it, but determining the right price to maximize your profits can be challenging. Coming up with the right price can require the right mix of science and skill, and luckily for our clients we have developed both from our experience.
Determine the Optimal Price by considering the goals of either maximizing profits or capturing market share
Evaluate your sales potential
Consider the financial projections
Clarify your pricing objectives
Document your pricing strategy
Determine a rational basis for pricing from
Pricing objectives
Risk factors
Internal price pressures
External price pressures
Management support
MARKETING PLAN
The Marketing Plan will help to:
Define marketing potential and opportunity
Identify risks, problems and trade-offs
Guide operations and manage growth
Consider every facet of market
Document funding decisions
Focus critical thinking about strategy
Challenge assumptions
Examine alternative strategies
Define personnel and resources required
Customize a customer acquisition plan
Prepare marketing materials
Plan tactical need for marketing
Find SEO partners to implement an e-commerce strategy
Prepare mass outreach/multimedia strategies proposals
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