Our experiences in infrastructure, supply chain, manufacturing, and water supply systems helped
shape a perspective that looked to understand the common elements of organizational growth.
Starting in 2012, we started to incorporate same idea of utilizing analytics and expert systems to help SME in
the US and India. In 2014, we introduced our Guruplus SaaS platform at Chicago’s 1871
business incubator in order to help start-ups assess marketing positioning and develop growth strategies.